Personally, I try to remove emotion from my trading. BBDA has its ups and downs but my goal is to make a ROI. If I'm down 70% and see an opportunity to make the loss back at a later date then why not? I must have traded the stock for a reason to begin with.
If I invested in BBDA back in 2011 at $1.00 and it went to $.0007 then I'd chalk up the loss. I'd re-evaluate why I invested at a $1.00 in the first place, look at why it's at $.0007, and probably conclude from my new wealth of data that maybe the bottom is in. Maybe the unaudited financials were there at $1.00. Maybe the a/s was complained about back at that $1.00 pps. What has changed?
What has changed:
+ A new product is coming- Ice Cream.
Counter: I no likey this idea. The KU should get new flavors.
+ New distributors are on board to move the current products.
Counter: These distributers can't be verified. Even the prior distributors couldn't get the job of distributing done. The filings low about Revenue. KU sucks and doesn't sell.
+ New marketing mediums are being utilized.
Counter: Women shows are dumb. NASCAR fans don't care about relaxing after watching adrenaline producing excitement- they prefer beer to relax. O Magazine was about competitors also- all relaxation product sux.
+ Revenue has increased since 2011.
Counter. The 2013 Q4 showed a slight revenue decrease- pure sign KU isn't selling.
Hindsight indeed. Looking to the future is difficult when emotion clouds your mind from prior loss. Painfully slow pps declined that caused engagement deep within. I don't know what I'd do if I had those emotions. I'd probably miss the changing of the wind and not only have that big loss but also miss the opportunity due gains. Makes total sense trading with emotions. Where do I sign up?
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