It's an operating system for I assume (an idea I had years ago) synchronizing your media and necessary communications in your vehicle.
There are plenty of vehicles already offering Facebook on a touch screen deck.
Tim Cook recommended selling if one doesn't agree with their "Green" efforts/costs. I think to accuse them of having no care for human-safety is a little off-basis.
Hopefully there will be features which are disabled when in motion. Do you ever change the song you're listening to while driving? Or look at a map?
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