Companies which are involved in controlling the cultivation of the core commodity and develop a brand around it "maintain the best opportunity in the industry," said Derek Peterson, CEO of Terra Tech. (TRTC), a public company based in Irvine, Calif. which manufactures agricultural equipment.
"From my perch, there is going to be a value in the companies that own and control state issued permits for retail dispensaries and commercial cultivation throughout the country," he said.
Investing in the marijuana market has the same caveats as allocating money in a startup or emerging market, said Peterson, a former senior vice president with Morgan Stanley Smith Barney. Investors should examine the company's valuations and potential market size, but also the space and location it operates in, he said.
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