The branding and customer loyalty is what Trtc has up its sleeve. Edible garden has an amazing sort and have been doing great things for the earth and public health for many many years.. This is something that no other company can claim to have. I don't doubt that big companies will get in on this , but don't forget , growing a weed in basement is easy, large scale greenhouses producing 365 days a year.. That takes A LOT of skill and expertise.
Trtc can bank on this, and the financing deals will grow and grow as entrepreneurs feel more comfortable with the future in regard to legality.