I absolutely agree. Please do you own dd. look all the way back to pre 2010 and look at all the PRs and what BW says.
Look at the distributors he announces and make a list of the areas they are suppose to cover. Then go back and compare. You will see that he adds new distributor in places that should already have distributors.
Look at the share structors and the revenues.
Most of all, look at the number of times he mentions racing.