It got no ones attention. So a distributor signed up to distribute within their territory. That's what distributors do. It doesn't mean anything unless it sells. They pr'd Duane Reade stores in NYC and a year and a half later, it was nowhere to be found in them.
Distributors place product to see if it sells. If it doesn't, they stop distributing it.
Don't believe anyone said that. What was said it that is was stupid to promote a product when it's not available in said area. Would make sense to get the placement first, then promote. Of course, the real product on display that weekend was BBDA.PK
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