OK, I see your point.
I would guess that the examples you mention about drugs in the pipeline refers to established companies, who sink tens of millions of dollars into a potential drug, and also have an advertising budget of many millions.
Our problem is the Catch-22 of a tiny budget for publicity, no credibility built up (or more accurately, a credibility deficit), and the great difficulty in getting media exposure until we've become established.
The time will come that we'll get bona fide media exposure in our own right, but that too will have to develop in its own pace.
JMO.