It's not a matter of choosing to pr about an up listing. There is criteria that has to be met first. I'm sure that they'd love to up list, and if they did, then they would have to pr it. They currently don't come close to meeting the criteria.
Also, if they have secured financing, they HAVE to pr it. I'm not sure if there is an amount of time that is allowed to pass before they must make that announcement, or not.