All consumer packaged goods are about distribution, branding, and price.
8 states may be enough distribution, but we don't know what their distribution will be with in those states.
I don't see branding... Nobody other than the handful of people here and the handful of people here know what the hell it is.
It is priced a little aggressive to appeal to the average consumer of you ask me. I'd like to see it priced about 25% less.
They still need traditional marketing to make this successful. The average consumer does not walk into a store and buy a $30 bottle of vodka they never heard of. Put it out there for $30 and run sone kind of $5 off promo on it... Then you might get some trial.
I've said this before, get it on store shelves, let me make my 200%. I won't be around to see if there are reorders.