Replies to post #84 on Millennial Media (MM)

[u238ed]

No, not if they start showing ads on other apps and websites, which is what I mean by "3rd party publishers". Even if people stop using Facebook, Facebook will show ads to them on other apps and websites. It's the Google Adsense model.

They just announced this too: https://developers.facebook.com/blog/post/2014/01/22/testing-a-new-way-for-developers-to-monetize-mobile-apps

This is a direct blow against MM and all the other mobile ad networks.