Exactly. You don't have to like the stock to trade it. And you don't have to be a nimble trader to do well with it either...one look at the weekly chart shows how many opportunities there have been to score multi-bagger returns since 2009. I'm not trading it right now as I've been in a buy-and-hold mode for longer than I'd like, but swing trading the stock has obviously been the most lucrative and advantageous way to play this stock.