Cheaper prices = More accessibility for growers = more money for Growlife.
Let me put it this way-
There is a reason Derek pulled out of the supply side of this industry and a reason Sterling had a recent shipment of LED grow lights expedited.
Derek wasn't going to compete against an entity with deep roots already in supplying, he instead chose to focus his hydroponic grows, trying to enter the Mj industry in growing and the edible garden.
Similarly, Sterling chose to cut out their sgsensor grow monitoring branch which was behind schedule and not producing.
Both great CEOs and both have done a lot to cut out the fat of their companies to enhance focus.