If Sam made it - you are right. If Sam makes the Apple CNT TV and puts "APPLE" labels all over it - no problem - Sam paid for the privilege and is good to go.
If Sam didn't make it, the maker requires a license from us.
Last I checked, Sam is not the only TV maker, although, if I am any judge - they could end up being the only one - I bought their Smart LED backlit LCD set and it is great. LG's is too! Who needs anything more?? ;-)