CYBK is also extremely excited to report CYBKs' new collaboration with Fanlime. www.Fanlime.com . FANLIME and CYBK will work together in the production and distribution of licensed merchandise leveraging CYBK's expertise in merchandising and distribution, along with FANLIME's access to, and relationship with, marquee professional athletes.
Fanlime is a marketplace, curated by professional athletes, which showcases their lifestyle through products and experiences. According to Marc Farrell, Founder & CEO, "Fanlime is built on the expanding sphere of influence that athletes command off the court, or off the field of play."
Fanlime works alongside its roster of professional athletes to create exclusive content and unique ecommerce opportunities related to their interests off the court, and, says Farrell, "with this emerging trend, we believe there is a powerful opportunity to convert fans into active consumers".
Fanlime is headquartered in New York, and is spearheaded by Farrell, a graduate of MIT and Harvard Business School and Roberto Muller, Executive Director and Founder of PONY and Former President of Reebok.
This tells me about all I need to know! Muller is the former President of Reebok and this is the connection that Oren was looking for! Logic tells you that his insight into marketing of sporting products is right where CYBK is headed! This is just too good!
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