I'm pretty sure part of the reason they have only seeded 25% of the space is because they need to be rolling out their products to retailers on a daily basis. There needs to herbs at different levels of growth.
Also, regarding your "pump" comment, the $10 million was provided from terra tech. The longs on this board just help spread the word via this board, and it would say they do a pretty good job too! I've never read a lie on this board from any long, maybe some of us get excited but I would not call it pumping.