You say biggest news. I don't buy on news. I find a position and access what I think the value will be in about 4years. Number one rule for me. Invest in a company as if I could get today's prices four years from now. So yes $10k if they land another big brand store. Earthfare is good but to add more stores from here on out separates them from start up to established. FYI you look at the price to closely. 20% is 20% in one day. Most people are happy with 8% a year.