I will try this one. This week is the roll out of the new website.... With that roll out is the most important part - the locator. Which I would guess to be weak at first, but that is to be expected.
The first week in feb is one of 2 things. Either the license approval, which they would not know of now or the announcement of the Mexican commitment. Which I would put somewhere between Brazil and the DR on terms of size
Either way. I will be excited for roll out in te us. I would hope they would be proactive via twitter or Facebook, or even pr to trumpet the arrival of each new distributor. As well they should throw a little party each time they add a location to the website. Sometimes investors become your best marketers. So maybe a summary pr weekly showing the spread of the juice around the country. Oh I almost forgot. Being able to order it through the website will be cool too....