That's because you need to do more DD. If you look up Asher securities, you find the same situation with any company Asher loans to. They always set the terms pretty badly, because it is usually for companies with nowhere else to turn at the moment. Then, if they have multiple notes to the same company, they tank the price to get more stock off the next note. Then, once interest was scared off, the stock just continued down. Especially since that was about when the stock tranche payment deal was finalized. Rough patch for this business for stock value, but as for the actual revenue of their 4th quarter; it looks like the best yet since the turn into telecom.
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