As for THE FACTS about Sony: It is NOT a competitor.
SONY's own customers have MADE IT CLEAR how they feel about their product: "It SUCKS"
Which brings me to MY ORIGINAL POINT!
Sony would save a TON of MONEY, FACE, AGGRAVATION, & TIME (not to mention advancing their 4K business strategy) by ADOPTING, BUYING, BRANDING &/or using the NTEK device!!!