Could be that Ingram Micro is, AT THE VERY LEAST (imho), covering Nuvola costs on that shipment so that NTEK can have FOXCONN make MORE PRODUCT...It also tells me that FOXCONN has retailing room (price-wise) & they feel they can move that kind of content online with this sizable first-order.
20,000 units is a nice first order. I am sure NTEK has been working hard on the content side acquiring titles to remaster into 4K....Super Bowl Sunday is 3 weeks away! :-D