lickily - when ipod went to AAC Portal player had to build a new chipset for the ipod - the new ipod will not handle mp3 wma etc - what happens when a music label decides to use only WMA for example - apple will have to build a new player - imagine having to buy a new $500 player every year or so - while EDIG simply sets up a firmware upgrade - EDIG has already encoded all the known more popular codecs and is ready to go - they will also as new codecs license them so they can be upgraded via their site on the internet - for the non believers they can call EDIG as I have - seems to me the 01000 is a better choice