??? who's reply was a cop out? Dan's?? The guy some NTEKers were calling a DB and stupid? yeah okay. Better hope there is no backlash with another article.
Dan Rayburn: EVP StreamingMedia.com, Principal Analyst, Frost & Sullivan
It seems you are very knowledgable in terms of things that not going to happen and thinks that will never happen. People like you said that about many things before, and they still happened! I dont like statements like , will never, not going to etc. Thats outright stupid in my opinion!
danrayburn Mod > wellness388 • 20 hours ago -
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It's not my opinion, go talk to content owners. Ask them what they say. I work in the real world, not some fantasy land where people hype technology that doesn't get adopted at all or as fast as many suggest.
And in this case, 4K's adoption is not opinion based because you can't argue with the costs. The numbers are what they are, do the math, run the numbers of delivery, CPM, etc.. and use whatever projections you want for the next three years or more and the numbers still don't work - for the majority of content owners to offer a large percentage of their content in 4K.
======= Bee500 • 19 hours ago
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And how much did bandwidth cost when the industry was talking about streaming HD? Bandwidth prices will come down and compression will get better. 4k is in the infancy stage. You and everyone else all know that technology only gets better and cheaper as time goes on.
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danrayburn Mod > Bee500 • 18 hours ago -
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"Technology only gets better and cheaper as time goes on". That's a lazy answer. It means nothing. Better defined how? Cheaper by how much?
The questions you ask, we already know the answers to and have the data and it's not favorable. In 2009, it cost Netflix about five cents to deliver one hour of HD content at about 1.5Mbps. Five years later, it costs them about half that. While 50% decline in pricing sounds like a big deal, it's not as in reality, it's only a 3 cents decline. And in that five years time, Netflix's average bitrate has only gone from 1.2Mbps to about 2.5Mbps. So it's only gone up 1-1.5Mbps, on average, in five years. FIVE years.
With 4K, your taking about a bitrate having to go up by 5-6x in size and pricing would have to come down, at the same rate, to justify it. If the price is 2 cents today for one hour of video, the price per GB would have to drop to .0009375 per GB, to justify 4K streaming. That is not happening. Most CDNs cost, with no markup, is 3-4x that.
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