re: By "those people", he means Apple and probably not Qualcomm/Mediatek/Samsung/Nvidia/AMD/Broadcom etc...
I don't think Intel really has much of a chance with those though Samsung likes to try anything around in a scattergun approach and to see what's out there. They don't see the point of turning into me too's with "Intel Inside" written on their boxes. I thought Intel's game plan was to try and grow some of its integrators like Asus and Lenovo into the markets.