Published: November 6, 2013 ... Dish still operates “Blockbuster @Home,” a streaming film service for its satellite television subscribers, and “Blockbuster On Demand,” a competitor to the iTunes Store. Dish said it would hold onto the rights it owns for streaming content.
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that translation given does NOT prove this has anything to do with BLOCKBUSTER owned by DISH.
it appears to be a reference to getting "blockbuster" content - given they opened an office in Hollywood.
The company has said absolutely nothing about this in the USA. I believe it is a case of LOST IN TRANSLATION.