BINGO! - I've been waiting for someone to say that. The 'Sector' itself, is a free PR.
There will be plenty of interest in MJ for at least a week - to the point that a PHOT PR would get lost in all the noise, and possibly suffer because of it.
Let them come to the 'mountain' - not the mountain go to them. PR that is naturally generated is worth more than PHOT produced PR in many instances. OUR BIG GUNS will still be loaded for release. GLTY