but he's not saying 90% of people smoke pot and 80% of people drink beer.
BW is addressing a Russian conference. How well do you think that will translate?
I agree, pretty sure he meant that "of the 80% who drink beer" they do it to relax. Look how a simple well structured sentence comes across with much more meaning? BW had plenty of prep time and a teleprompter to properly deliver a speech, yet failed.
As I previously stated, BW is the wrong spokesperson for this brand. Maybe that ex-Coke/Red Bull guy can be the speaker.