Who cares if the device is cheap or not? Would you like for it to have an ARM chip instead?
Even Bay Trail(the supposedly Conroe according to the all-knowing Francois) is being sold at dump pricing.
This year and next(or perhaps couple of years after that based on execution) is basically getting marketshare at any cost. So hopefully when they get a really good one out(50-100% leadership in graphics and 30%+ in CPU over competitors at the time of AVAILABILITY) they can charge normally again.