Replies to post #1401 on Healthier Choices Mgmt Corp (HCMC)

[Sone]

I'm sure they sell Marlboro brands etc at that store too. Doesn't mean anything we good..

[killmaster6666]

Krave is their flagship brand and is the majority of their sales. But it IS their discount brand, it is meant for the Masses. Their premium brands are 51 and Greenpuffer, I believe. And as piratesfan said, The Family Dollar sells many other brands, but they are not viewed as discount brands. also, the Family dollar is only 10% of their distribution, as far as store count goes, so I doubt that will shape the perception of the brand as a whole.