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12/20/13 12:11 AM

#2917 RE: Chag #2913

So you don't understand the category. Let me explain. 30 million hangovers a week in USA. Huge untapped market. A little lesson in beverages and categories 101. Vitamin Water almost went broke twice, that will never sell, who is going to buy water with vitamins the stuff you couldn't give away in the start even stores pushed back let alone DSD houses. Today its a massive category but almost failed and many companies in the market are now pushing their own vitamin water etc. Energy Shots that won't work - 5hr started in 2004 and almost went under 3 times. They were first in a pill form then became a energy shot and changed it a few times along the way. They got kicked out of Walgreen because the product just didn't sell, energy struggled the first 3 years. Energy is now a massive category and there seams to be no end with tons of companies and more daily entering that category. Dream Water this is a shot to relax and sleep that won't work. Relaxation shots won't sell that category oh this won't work. Bob Marley and Dream Water and now i-chill and many relaxation products enter the market it is a large category and growing. It takes innovators to make categories. You don't understand functional lifestyle beverage, are now the biggest growing category in the beverage segment. Health & Wellness is considered the biggest growing segment of products in functional lifestyle, Hangover Joe's is on target with the trends in beverages. I was just at Bevnet conference & Hangover Recovery is estimated to be a 200K category in USA by 2016 and more companies are entering the category ,example Mercy with Gwyneth Paltrow and many others enter the category and more will in 2014. Sure no one is going to buy hangover products, you don't understand this at all. 7-11 stated at Bevnet they are strong believers in the category of Hangover Recovery and the new V-Shot performance shots are also growing, part of functional lifestyle. The hangover category is also estimate to be a billion dollar category worldwide, folk the genie is out of the bottle this category is happening even if you don't think its going to work, shots are the way of the future, Goodies just released a headache shot. 50% of the UK goes to work hungover on Monday, the market is massive worldwide. This is a global brand and category. I don't think you get it, so a little education is always a good thing. I just cannot seam to leave the board, but i plan to by end of the year, but when i see this stuff i have to enlighten and explain so people know the truth and have a reference point about beverages and the category. Hangover Joe's our innovators and will raise money and grow both internationally and domestically. I also predict brand extension and huge growth, not only for Hangover Joe's but the whole category in 2014. Your basically saying this is not a category, you are so wrong. I think we know much better than that and so does most of the major beverage publications in the USA. Beverage World and Bevnet they all have it as the fastest growing segment in beverages. Beverage World went so far as to put Hangover Joe's on the cover of the June issue as one of the next big things in beverages, I assume you don't think they know categories or brands or trends. Also these post are crazy name calling i looked at the Q sure looks like American Greed nothing to steal here folks also i don't think they have ever traded as we don't see any filing on them on their stock get real here and they have not taken salaries since Oct of 2012, sure looks like greed to me. I think you got a group of hard working folks and not taking salary that shows a lot to me. I think there are a lot of people who bash in here but know nothing of the real category or facts about functional lifestyle beverage. So there is a motivation that is clear. I think they let a bunch of people run the company and there taking it back. I don't think there broke Jaynes is a wealthy lawyer from what I been told and they have taken no salary for 14 months, so there living on something and working to restructure and rebuild this company in my opinion that says a lot once again far from greed. Jonke gone I see and I think if you don't perform or sell your not going to stay they are restructuring and I expect good thing in 2014. You all Have a Merry Christmas and a Happy New Year.