Believers? This is an investment and mathematics is involved. Almost all longs have lost money here. I think most have moved on and only check in when the pps moves up or down. No way most longs believe in this company. It's been a journey based on dishonest pr after dishonest pr starting with Rite Aid and Walmart. Duane was supposed to be a RETAIL guru, he turns into a MLM guy. I really feel sorry for the founders because they were promised a steady check. Longs like me, knew they could lose their investment and (hopefully) invested whatever they could afford to lose and sold some (or even better all) during the early 2011 pump and dump.