I'm with you on these questions as the MSE kind of made us all a bit sceptical.
Therefore I believe the sales to be booked when sold, like with the MSE deal.
But in the end, we should have faith in Mr. James.
He didn't recontruct the entire company just to bring it down even sooner.
This company needed something new and Mr. James succeeded with new products. Hell, even the old products have record sales since he took over.
Now, these products must prove itself by bringing in revenue.