$MINE-LEVEL 5-POWER BRANDS-Vitamin FIZZ® Brand are going to be very busy in the next few weeks.
Having purchased Vitamin FIZZ® on Nov 21 and then bringing Darin Ezra on as a member of the BOD on Nov 22, leads me to believe that Darin will be heading up Vitamin FIZZ® his brain child.
In September, Jason Fontaine was named our LEVEL 5™ Brand Manager. In November (this week), Power Brands hired our dedicated Key Accounts Manager, as part of our Brand Management alliance, to expand the LEVEL 5™ brands (focused on COFFEE BOOST™) into key chain accounts.
MINE BOD-Mr. Vanis, Chairman, Power Brands-CEO Darin Ezra MINE-CEO John Powers LEVEL 5 Brand-Brand Mgr. Jason Fontaine RISE-COFFEE BOOST-CURVES-ARMOR-FLEX Vitamin FIZZ® (Vitamin Enhanced Sparkling Water) Lemon/Lime-Mango/Orange-Melon/Pineapple-Wild Berry
Since Vitamin Fizz already had a market tested and distribution, we need a Key Accounts Manager to mix it up between markets and distribution channels. IMO this position is the most critical in keeping product lines moving into and through distribution channels, while adding new channels into the chain.