It might be a smart tv with some apps, which might do well on the market, but the Nuvola NP-1 with it's android software and Tegra 4 graphics chip is a cut above the competition imho. Also a cheaper option when bundled with Seiki.
I don't think it'll necessarily out sell everybody but NTEK still stands to make millions from the NP-1. It's already shipping to CIAO according to their facebook. I'm sure this next week we'll hear about the manufacturing and shipping of the NP-1