Well considering the apple app has yet to to launch they are going through alot of coding issues,etc. So to put content in the app right now would obviously have to wait until the app is fully launched. Which it hasn't been just yet.
This is probably also the reason the new content from the movie listing hasn't been added as well.
It's kind of like making games for a new gaming system, when the gaming system isn't even done yet. Just no point.
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