Rolling this website out in Q4 is way too late to cash in now.
I hope management puts all of its eggs in OL for Q4. That's been the money maker for this company. I think cutting back on the adwords during Q3 was a mistake. It's doubtful to me that management would ever "reply" that they made a mistake, but I think many here agree with my thoughts on that.
It's not too late....get OL back into growth mode now!! Keep VV there, but stay with what is working in the 4thQ..Come on now!