Because they will run out of cash before anyone can prove the technology doesn't actually work.
That gives Heddle an excuse to restart a new company, new ticker, and make his money back selling stock. JB gets to leave his scam with his hands clean.
Wait & see. Some call it a crazy conspiracy theory - and I agree, it absolutely is. Most conspiracies are.
Yeah, that's about the only question I have left too. More than likely he simply invested for the same reasons we did: he thought the technology was good enough to build a viable business model around. In fact, isn't he the ONLY director in the company's history to have put his personal money on the line?
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