From the Oct 2013 Issue
There are approximately 150,000 web developers that pay to use Adobe. We are being conservative with our figures here, but we can easily see a web developer paying $100 a month to use G2. Not only would this be cheaper, but they could guarantee the client’s video plays on all devices.
The developer may be able to charge their customer a premium simply because of that fact. JUST the web development genre alone (we don't have ad agency estimates yet) puts a market opportunity of $180M per year at Destiny’s door.