If each of the 80 million users buys 1 bitcoin per year, and let's just assume ELRA charges a small fee of 0.3% (other exchange charges 0.6-1%). Revenue from this alone will be 144 million per year assuming Bitcoin price of $600. We have not even talked about the revenue from the Bitcoin Casino. How much does it cost to maintain an exchange or online casino? Not very much, SatoshiDice (the other successful bitcoin casino) managed to run its website for only 10k a year in maintenance cost.
ELRA's OS is only 30 million and public float of only 10 million. Despite the runs we had recently, ELRA's PPS is still so far away from where it should be, that is the dollars, not pennies.