I really have no knowledge or info about that. I suppose that
the spending on Google AdWords would change, either direction,
over time.
It could go down, the up, then down, etc. for A LOT of reasons,
and due to A LOT of circumstances, and according to A LOT of
week-to-week, month-to-month priorities.
Yet, I know nothing (okay, okay, okay...sigh).
If you have good, clear information about this matter, please
share it...and your source for it! :-)