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URBT News
Urban Television Network Corporation CEO Comments on Potential Impact of UPN/WB Merger
Thursday January 26, 12:34 pm ET

FORT WORTH, Texas, Jan. 26 /PRNewswire-FirstCall/ -- Urban Television Network Corporation (OTC Bulletin Board: URBT - News) and its UATV broadcast network released comments on the new CW network formed by the combination of UPN and WB networks.

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"The announcement of the new CW network to combine the UPN and WB programming properties is very significant to the industry," said Jacob Miles, Chief Executive Officer. "This merger of assets to create a full-time network versus two part-time networks demonstrates the validity of broadcast television and our 24/7 broadcast business model as well as the need to have a critical mass of programming to attract viewers. UATV is looking to expand its full-power affiliate base and is well positioned as an outlet for stations' programming, to pick up content and UPN/WB-abandoned affiliate stations."

The UATV network is a cutting-edge broadcast network that targets the 80 million urban consumers from the African-American and English-speaking Hispanic markets. The company recently announced an agreement with Nielsen Media Research to provide measurement to advertisers for its urban programming.

"We are very excited about the merger between WB and UPN," said C. Bruno Olivieri, Executive Vice President for UATV. "With our current expansion strategy in the full power marketplace, this creates more opportunities for the network and we are looking forward to negotiating partnerships with those WB and UPN affiliates that are not included in this merger."

About Urban Television Network Corporation:

Fort Worth, Texas based Urban Television Network Corporation is the nation's first and only minority certified television network composed of broadcast television station affiliates across the country. Programming provided by the network via satellite transmission is specifically targeted to America's urban market comprised of African Americans, English-speaking Hispanics and other Urban American consumers. The network has approximately 70 affiliates with a household coverage of approximately 22 million households. For additional information about Urban Television Network Corporation visit us on the Internet at http://www.uatvn.com