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LAmerica

11/18/13 7:02 PM

#30349 RE: strategydoc #30341

strategydoc re store pivot...

shrewd ear. I agree. wh/ is a smart move for the company imo.

it also implies 3 things:

1. GIFT kiosk has fallen into place quicker then they imagined. Seemed to have been more of a backburner idea before but is turnkey now. Wouldnt have happened unless the indust was close to rollout. software developers have jumped on this & phot pounced. positive.

2. they have shrewdly analyzed that the industry will first rollout agriculturally via small farmers/dispenceries. That a real possibility of a microHerb industry is soon down the path opening a multitude of opportunities for small farmers who will lack the equipt & financial infrastructure. This is closer time wise then brick and mortar high volume. phot is their solution & its a timely place to be now. its phot's best feather in their cap.

3. stores will be used as a branding integrator into their business model. still a good idea, but will take time as states figure out how their laws will be implemented & the consumer then moves into buy. smart at this point to consolidate what you have & wait on expensive expansion until 1-3 yrs down the line as states not only green light, but shed a brighter light how commerce will roll out.