Unfortunately despite the fact that it is Kardashian brand, it is not the Kardashians you should be angry with as they are not in charge of the operation... In fact if you check any of the Kardashian Facebook pages you'll see they all plug the beauty line, but it is not up to them to spend their dollars on public awareness (although if they did, they would certainly see more royalties). I would love to see a national advertising campaign roll out, but in the immediate future that just won't happen.
Boldface Group is a company still in its infancy and cash flow which i assume is tight, seems to be focused on keeping up with being able to purchase enough product to stock shelfs... Lack of stock is a common, though less now than in the past complaint I've seen amongst the purchasing demographic on social media... And both positive/negative can be seen with that issue. I have two problems with the stock right now, and they are:
- somebody is dumping 50,000 shares a day and I'd like to know who it is, and when it will end.
- expenses seem high, but I chalk that up to a) the lawsuit b) product that was useless after the lawsuit (name change from khroma)
Overall I'm still quite optimistic as we have a company with a tangible product (more than you can say about 95% of the crap on the OTC), and distribution networks continue to open up worldwide. Additionally the line does manage to get publicized well in fashion magazines and online blogs, with most being very positive. Long term I feel there is a bright future.
But like any investment the risk is certainly there, and I feel for those that went in early with Boldface. Hopefully for all our sakes we see a healthy rebound, and all make some coin.
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