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strategydoc

11/10/13 2:03 PM

#27598 RE: kottonking #27594

A lot of this ongoing discussion may be attributed to our collective incomplete knowledge of GrowLife's marketing strategy. For example- what segment of customers is GrowLife targeting? Is it very knowledgeable customers? Or a much larger group of beginner/intermediate growers? Customers that prefer luxury brands or inexpensive ones? One -time customers or long term customers (Rob Hunt has mentioned targeting long-term customers). Commercial or private growers?

A company's business model is tightly coupled with its marketing strategy. We might find out more as time goes on through periodic updates and quarterly reports. On the other hand, we may not find out GrowLife's complete strategy ever- since that would give our competitors an advantage.