You may be right. But, I think the past does equal the future if you keep doing the same things that you did in the past. What has management done differently from prior product placements? Not much from what I can see.
Speaking of sayings, how about "the definition of insanity is doing the same thing over and over and expecting different results." That is pretty much what is happening with AAPT. They keep trying to launch different products the same way, and they all fail. You would think B&L would try a different approach. I've said it before, it's all about marketing.
If you don't believe me, look at boys bands like One Direction (or, New Kids on the Block for you old guys like me). Are they really all that talented? No. But they have people behind them that know how to market the you know what out of them.
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