Because I am definitely NOT saying that the technology is sound.
I am saying that at this rate, the company will be broke before the technology is disproven as viable. That would leave an opportunity for Heddle to restart the scam, with him at the helm.
When Heddle-2-Oil fails, it could be for some entirely unassociated reason, leaving JB free to walk away from his scam, with nobody really the wiser.
I actually think that this is their plan, btw.
Because I don't think the tech works. If it did, they'd have been printing money for years now.
And I don't think that Heddle is throwing away money for nothing.
So what he gets must have some value; but he'd only see that value if this company fails - and only if it fails in a way that doesn't make shareholders think that their technology was doomed from the start.
So JBI fails due to a lack of funds. That's the easiest way I see the story working, but it isn't the best story - honestly, they probably have something far more clever than that arranged, though with enough lawsuits, they could just blame legal fees. Heddle gets the tech - and what does he do with it then? Obviously restart with a new ticker. He gets to keep the enormous profits from going public, and they have years to come up with new excuses.
By the time anyone is the wiser, JB is long gone, and Heddle is rich enough to have skipped town as well perhaps - or he's found a clever way to pass the buck. The possibilities are endless here - my point is, an investment from Heddle is no guarantee that the technology even works.