I disagree 100%. The pessimist point of view that does not do the proper DD would certainly read an article and immediately pass judgement on a company focusing part of their business on the MJ sector. The optimist who has spent the time talking to various people in the company and understands what the company is trying to build would easily see that the article that you offered to display was nothing more than a distraction. Basically the article is telling you to do your research.