LOL... missed the mid-two's? The change in the business plan, has been well advertised, plotted, executed, and filed with the SEC. A couple of newsletters picked up PAWS and the site you referenced put them on their list? Get real...
That's because you are obviously unfamiliar with what a merger is and the mechanics of how it works.
The value of the Public company PAWS is not in their previous business model at all. The value is in the financial health and a tidy share structure. A public company with a low O/S and lower float with little debt is of major value to a profitable private company that wishes to become a public company while foregoing the route of an IPO.
Its a less costly and more stream lined approach to obtaining public status.