Now regarding TV advertising I need to check back w/Mr. James to get updated details on this. Earlier this year, it was stated that they planned on utilizing TV advertising during this big promotional activity scheduled for the end of the year. Now in today's PR it stated "Inergetics plans to aggressively support the line with National FSIs (free-standing insert), print and digitally integrated efforts designed to accelerate consumer trial." without any mention of TV advertising. Now either plans have changed or it is referring to what the company is currently doing and TV will still be utilized for the big roll out promotion slated to start the end of this year. I will need to get clarification on this and get back with everyone on it. Glad you mentioned it gold - Cheers!