What other stuff?
Oh, I don't know. The fancy website. The Board of Directors. The BS about the "technology". The mention of a "Corporate Headquarters" (ummm, they hardly have any employees. They barely have an office, much less a Corporate Headquarters!!). The references to "Investor Relations".
It's all an effort to make the appearances of being much more than what they are, which is essentially a 1-man show.
I'd love for someone to drop by "Corporate Headquarters" someday, poke their head in, and discover what is really going on, which I would bet almost anything is a whole lot of nothing.