Lombardi re equipt market...
thanks for your input. some ques. re the scope & quality w/in of the equipt market:
1. how diluted w/ competition is the infrastructure equipt market that are on the level of quality of phot's products?
2. what is the word of mouth on phot's equipt when you talk to other growers?
3. how difficult do you think it would be for a large financed new big player to just jump into this industry & get marketshare away from phot by being able to buy shelf space in other stores?
4. re stores themselves, are phot's stores run w/ a professional tone of an equipt maker w/ knowledgable sales people, or does it come of more as a haphazard fireworks stand like retail outlet of rummage and go?
5. as this industry grows via litigation greenlighting, do you think retail is truely sustainable w/ potential farmers coming to a point where they see the stores as a knowledge base? or do you simply feel it will go the ebay route in search of cheap parts they already know of.
6. what model of retail do you think it most closely models as this industry goes forward retail wise: gardening speciality shops; hardware like straight equipt store; or more mainstream consumer oriented veering off into products for the use of the product too???
7. lastly, what is your take on the GIFT program? do you think branding & name attention can catch on well enough to have phot's name seeked out regardless of what retail store they walk in that sells this type of equipt?
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